Yaroslav (Ross) Bershanskiy - Resume | Implementation Specialist, Operations Manager, CRM Admin
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Yaroslav (Ross) Bershanskiy

Implementation Specialist / Operations Manager / CRM Admin

Experienced Operations Manager and Implementation Specialist with 6+ years in CRM systems, data management, and marketing operations.

Specializing in system implementation: from requirements gathering and integration development to CRM architecture design, process automation, and data visualization. Successfully ensure data integrity and effective cross-team collaboration.

Contact Information

📍 Alicante, Spain
💼 Work permit: Spain (B2C) & WW (B2B)

Skills

Data Management Data Integrity Process Automation Integration Development CRM Architecture Design Requirements Gathering & Analysis Data Visualization & Reporting Business Process Optimization Low-code/Zero-code Platforms Project Management Technical Support & Onboarding Marketing Campaign Management KPI Monitoring Asset Management Offer Management Revenue Data Analysis API

Tools & Technologies

Monday.com HubSpot SalesForce Pipedrive Zoho CRM Make (Integromat) Zapier IFTTT Debezium Airbyte AWS Glue N8N Excel Google Sheets Airtable Looker Studio Tableau Power BI Jira Confluence Asana Trello Notion Apollo.io Klaviyo ActiveCampaign MailChimp SendGrid MailerLite Litmus Postman Swagger/OpenAPI API Integration Google AI Studio OpenAI Platform Anthropic Claude API Telegram Bot API MS Azure Google BigQuery Slack API

Languages

Russian Native
English C1
Ukrainian B1
Spanish A2

Education

English / Russian Translator
Peter the Great St.Petersburg Polytechnic University
2021 - 2022, Saint Petersburg, Russia
Bachelor of Chemistry Science, Organic Chemistry
Belgorod University of Co-operation, Economics and Law
2017 - 2021, Belgorod, Russia

Work Experience

Implementation Specialist

RetailBox Automations
Mar 2025 – Present, Remote
  • Requirements Gathering & Analysis: Identify and document client requirements for order fulfillment, integration setups, and other system customizations.
  • Integration Development: Build and maintain integrations using code, low-code, and zero-code platforms to ensure seamless data flow between systems.
  • CRM Architecture Design: Develop and optimize CRM system architectures to align with business objectives and ensure scalability.
  • Process Automation & Optimization: Analyze existing business processes, identify bottlenecks, and implement automated solutions to enhance efficiency.
  • Data Visualization & Reporting: Construct clear and insightful dashboards displaying key business metrics and providing actionable information for decision-making.
  • Operational Support: Address a variety of operational tasks related to system implementation, configuration, and ongoing support.

Operations Manager

Reliz LTD
Nov 2023 – Dec 2024, Istanbul, Hybrid
  • CRM Data Integrity & Automation: Audited, updated, and automated data entry in Monday.com, ensuring accuracy and minimizing duplicates via API integrations.
  • Data Management & Analytics: Processed large datasets, linking revenue and campaign data to visual dashboards for insights.
  • Employee Training: Conducted onboarding for CRM usage, automation, and reporting.
  • Process Optimization: Streamlined workflows, reducing risks and improving efficiency.
  • Project Coordination: Managed timelines, cross-team collaboration, and task assignments.
  • Reporting & Compliance: Generated key performance reports and ensured adherence to data policies.

CRM Senior Manager

Astrum Ent. (ex. MY.GAMES)
May 2023 – Nov 2023, Amsterdam, Remote
  • Successfully planned and executed global marketing campaigns, ensuring effective coordination across diverse markets.
  • Developed and implemented reporting mechanisms to track campaign performance and enable data-driven decision-making.
  • Led the setup of new projects, streamlining communication environment services for improved efficiency.
  • Ensured seamless integration of tools and platforms to enhance project workflows.
  • Analyzed campaign results to gain valuable insights into audience response and increase profitability for future launches.
  • Developed and implemented CJM strategies to enhance the overall customer experience.
  • Pioneered automated testing procedures for HTML newsletter files, ensuring error-free and visually appealing content.

CRM Manager

MY.GAMES
Nov 2021 – May 2023, Amsterdam, Remote
  • Led strategic initiatives to optimize email and game-store marketing, collaborating with local teams to enhance campaign performance, deliverability, and engagement.
  • Developed automated workflows, lead nurturing sequences, and omnichannel campaigns to boost conversions.
  • Regular A/B testing helped refine strategies, while strict compliance with GDPR and CAN-SPAM ensured legal alignment.
  • Monitored deliverability, managed domain warmups, and tested tools to maintain channel health.
  • Performance tracking and insights-driven reporting improved marketing effectiveness.
  • Conducted market research and training sessions to align teams with best practices in email content, automation, and analytics.

Marketing Manager

Passteam
Sep 2018 – Oct 2021, San Francisco / Moscow
  • Collaborated on blogs, joint campaigns, and cross-marketing initiatives with partners to increase brand visibility and engagement.
  • Developed and optimized Instagram/Facebook advertising campaigns and managed advertising budgets to maximize return on investment.
  • Communicated with the customer base using Hubspot, building and designing effective email campaigns, creating targeted audiences, and monitoring ongoing campaigns for optimal results.
  • Sourced opinion leaders and influencers to increase brand awareness. Wrote case studies with clients for account-based marketing and public relations efforts.
  • Successfully organized online and offline events, and other tasks to support marketing initiatives.

Case Studies

Auto-sync ad campaign data (Google Sheets -> Monday.com)

AI Assistant in Telegram for Sales Team

Automated CRM Data Enrichment with AI

Automated Notifications & Hygiene Reports for Sales & Support

Automation of New Client Onboarding Process

Automated Dashboard for Monitoring Key Business Metrics