Profile picture of Yaroslav (Ross) Bershanskiy

Yaroslav (Ross) Bershanskiy

Systems & Operations Architect (Process Automation)

Over 6 years of experience in building scalable systems that unify data, teams, and technology.

I design and implement end-to-end solutions: from developing custom ETL pipelines in Python and integrating systems via API to architecting CRM solutions and automating operational workflows. Transforming disparate data and manual processes into a cohesive, high-efficiency ecosystem.

Contact Information

📍 Alicante, Spain
🔗 LinkedIn
💼 Work permit: Spain (B2C) & WW (B2B)

Skills

Data Management Process Automation Integration Development Python Development Asynchronous Programming ETL Process Development XML Generation & Manipulation Web Interface Development CRM Architecture Design Requirements Gathering & Analysis Data Visualization & Reporting Business Process Optimization Low-code/Zero-code Platforms Project Management AI Implementation Content Automation Multilingual Content Generation

Tools & Technologies

Python Flask Pandas Pillow (PIL) aiohttp asyncssh N8N Make (Integromat) Zapier Monday.com HubSpot SalesForce Google Sheets Jira Confluence Google AI Studio Vertex AI OpenAI Platform Anthropic Claude API Google Cloud Translation API Telegram Bot API Slack API Postman API Integration Looker Studio Tableau Power BI

Languages

Russian Native
English C1
Ukrainian B1
Spanish A2

Education

English / Russian Translator
Peter the Great St.Petersburg Polytechnic University
2021 - 2022, Saint Petersburg, Russia
Bachelor of Chemistry Science, Organic Chemistry
Belgorod University of Co-operation, Economics and Law
2017 - 2021, Belgorod, Russia

Work Experience

Integration Engineer

International Workplace Group plc
June 2025 – Present, Remote
  • Portal Integration: Built and maintained automated systems for publishing property listings across multiple real estate portals to replace manual posting
  • API Integration & Authentication: Implemented OAuth flows for portal APIs, including token management and secure authentication
  • XML Feed Generation: Created dynamic XML generators for property data with placeholder processing, multi-language support, and validation
  • Data Source Integration: Built automated workflows to read property data from spreadsheets, process it, and sync results back with status tracking
  • Image Management Automation: Developed systems to fetch images from cloud storage, validate required images by product type, and upload them to portals with metadata
  • Data Processing & Validation: Implemented data validation, error handling, and status tracking for bulk operations with retry logic
  • Multi-language Content Processing: Built cascaded tag replacement for multilingual content with dynamic placeholder substitution
  • Cloud Storage Integration: Automated feed uploads to cloud storage with cache invalidation and public URL generation
  • Bulk Processing Systems: Created web interfaces for processing hundreds of property listings with batch operations and progress tracking
  • Error Handling & Logging: Implemented logging, error reporting, and status updates for monitoring automation workflows

Implementation Specialist

Freelance
Jan 2024 – Present, Remote
  • Requirements Gathering & Analysis: Identify and document client requirements for order fulfillment, integration setups, and other system customizations.
  • Integration Development: Build and maintain integrations using code, low-code, and zero-code platforms to ensure seamless data flow between systems.
  • CRM Architecture Design: Develop and optimize CRM system architectures to align with business objectives and ensure scalability.
  • Process Automation & Optimization: Analyze existing business processes, identify bottlenecks, and implement automated solutions to enhance efficiency.
  • Data Visualization & Reporting: Construct clear and insightful dashboards displaying key business metrics and providing actionable information for decision-making.
  • Operational Support: Address a variety of operational tasks related to system implementation, configuration, and ongoing support.

Operations Manager

Reliz LTD
Nov 2023 – Dec 2024, Istanbul, Hybrid
  • CRM Data Integrity & Automation: Audited, updated, and automated data entry in Monday.com, ensuring accuracy and minimizing duplicates via API integrations.
  • Data Management & Analytics: Processed large datasets, linking revenue and campaign data to visual dashboards for insights.
  • Employee Training: Conducted onboarding for CRM usage, automation, and reporting.
  • Process Optimization: Streamlined workflows, reducing risks and improving efficiency.
  • Project Coordination: Managed timelines, cross-team collaboration, and task assignments.
  • Reporting & Compliance: Generated key performance reports and ensured adherence to data policies.

CRM Senior Manager

Astrum Ent. (ex. MY.GAMES)
May 2023 – Nov 2023, Amsterdam, Remote
  • Successfully planned and executed global marketing campaigns, ensuring effective coordination across diverse markets.
  • Developed and implemented reporting mechanisms to track campaign performance and enable data-driven decision-making.
  • Led the setup of new projects, streamlining communication environment services for improved efficiency.
  • Ensured seamless integration of tools and platforms to enhance project workflows.
  • Analyzed campaign results to gain valuable insights into audience response and increase profitability for future launches.
  • Developed and implemented CJM strategies to enhance the overall customer experience.
  • Pioneered automated testing procedures for HTML newsletter files, ensuring error-free and visually appealing content.

CRM Manager

MY.GAMES
Nov 2021 – May 2023, Amsterdam, Remote
  • Led strategic initiatives to optimize email and game-store marketing, collaborating with local teams to enhance campaign performance, deliverability, and engagement.
  • Developed automated workflows, lead nurturing sequences, and omnichannel campaigns to boost conversions.
  • Regular A/B testing helped refine strategies, while strict compliance with GDPR and CAN-SPAM ensured legal alignment.
  • Monitored deliverability, managed domain warmups, and tested tools to maintain channel health.
  • Performance tracking and insights-driven reporting improved marketing effectiveness.
  • Conducted market research and training sessions to align teams with best practices in email content, automation, and analytics.

Marketing Manager

Passteam
Sep 2018 – Oct 2021, San Francisco / Moscow
  • Collaborated on blogs, joint campaigns, and cross-marketing initiatives with partners to increase brand visibility and engagement.
  • Developed and optimized Instagram/Facebook advertising campaigns and managed advertising budgets to maximize return on investment.
  • Communicated with the customer base using Hubspot, building and designing effective email campaigns, creating targeted audiences, and monitoring ongoing campaigns for optimal results.
  • Sourced opinion leaders and influencers to increase brand awareness. Wrote case studies with clients for account-based marketing and public relations efforts.
  • Successfully organized online and offline events, and other tasks to support marketing initiatives.

Case Studies

Automation of Batch Processing and Export for Real Estate Listings

AI-Powered Content Automation for iGaming Communications

Automation of Cryptocurrency Subscriptions and Content Delivery in Adult Entertainment

360 Business Digitalization and Automation

AI Assistant in Telegram for Sales Team

Automated CRM Data Enrichment with AI

Automated Notifications & Hygiene Reports for Sales & Support

Automation of New Client Onboarding Process

Automated Dashboard for Monitoring Key Business Metrics

HubSpot CRM & custom e-comm platform integration with order/inventory sync

Automated HubSpot ticket creation via Claude AI comment evaluation